Amari Callista

Founder & CEO, Licensed Cosmetologist

As someone with a passion for beauty and self-expression, our mission is rooted in empowerment, authenticity, and artistry. I wanted to create a brand that reminds Black and Brown women to love themselves fully and unapologetically.

What started as a passion for helping women feel confident has grown into a curated collection of creamy, non-sticky, highly pigmented lip glosses made to flatter every complexion, especially melanin-rich skin tones. Whether you’re a beauty beginner or a seasoned pro, Amoré Beauty is here to celebrate you, just as you are.